About Us

Dawn Smith
Managing Editor
PrimeLife Circuit Newspaper
11431 Gravois Road
Suite 11
St. Louis, MO 63126
314-842-6002 (phone)
314-842-6008 (fax)

PrimeLife Circuit, the largest and oldest senior publication in Missouri, is
geared toward the St. Louis Metropolitan area's Mature Market, made up of
adults 50 and better. This association of people have traditionally
controlled and will continue to control the nation's wallets, spending more
per capita on groceries, health products, homes, travel and recreation than
any other class of people. They have by virtue of experience, educated taste
and a discriminating view of quality.
PrimeLife Circuit is dedicated to serving the needs and interests of St.
Louis' mature market. We offer regular editorial features on a wide variety
of subjects from local personalities, historical features, life-style
interest, cooking, entertainment, special events, health and beauty,
recreation and much more.
PrimeLife Circuit has a distribution of 39,000+ papers on the first of each
month, with over 9,000 papers direct mailed to homeowners. The remaining
papers are available at over 500 locations in the Metro St. Louis area
including grocery stores, medical offices, senior centers, food
establishments and other high senior traffic locations. Less than 10% of
PrimeLife Circuit editions are returned after the edition cycle.
If there are any questions or concerns that haven't been addressed, please
do not hesitate contacting the office at 314-842-6002.

St. Louis, April 2005:
PrimeLife Media, publishers of the Senior Circuit newspaper, announces the
renaming of its monthly publication to PrimeLife Circuit. The new name
premiers with the May issue. The term prime life better reflects the active
lifestyles of our readers, says Managing Editor Dawn Smith. Today's
seniors have redefined and broken the old stereotype of what a senior is by
staying active, keeping healthier and continuing to grow in life experiences
that can result in a host of new opportunities. Smith says the PrimeLife
Circuit will continue the tradition set by the Senior Circuit - to report
the issues and interests of its readers. Our goal is to serve all our
readers with informative and entertaining material that can be used to make
life better.
PrimeLife Circuit reaches 50,000 households in the St. Louis bistate
region. PrimeLife Media, founded by the late Paul Trauth, celebrates
its one-year anniversary of ownership with the publication of its
May edition.
For more information on PrimeLife Circuit or its parent company
PrimeLife Media, Inc. call 314-842-6002. PrimeLife Circuit is located
at 11431 Gravois, Suite 11, St. Louis 63126.